Share Your Story

With The World

With support from someone who’s been doing it successfully for years.

"I Have So Much To Say, And Sharing It With The World On YouTube Would Give Me A Voice And A Platform To Tell My Story."

Any of these describe your current *~*~situation*~*~*?

  • You are suuuper passionate about a certain topic, and have so much knowledge to share—but what will your friends and family say? And just thinking about learning to edit videos makes your hands clammy. You’ve been wanting to do this forever, but the fear and the overwhelm keep you quiet on the sidelines, because who are you to speak up on this topic, anyway?? The learning curve seems too steep and there’s a chance you won’t even get any views anyway…

  • OR, maybe you have a business, but the constant rat race of Instagram and short form video is burning you out and not converting to cash money. You’ve tried content calendars and hiring social media managers, and you’re overwhelmed by the chorus of “social media gurus” telling you that you should be posting daily on Instagram and 3x per day on TikTok. If you have to do one more dance where you point at text on the screen while smiling like an idiot, you’ll scream.

  • OR, you’re burnt out on your 9 to 5, and you’ve seen all these YouTubers raking in the money so you want a piece of that pie. You know you have a fun, interesting personality, with a lot of insight and life advice to share, and you’ve been dreaming about putting it on YouTube. But your job zaps all your energy out of you, you’re burnt out, and the thought of taking on something new is overwhelming, so instead you sit and scroll and consume other peoples’ content instead of creating your own. You have a YouTube channel you created two vlogs for back in 2016, and when they didn’t get a million views in the first day you decided you’re bad at this, changed them to private, and have been thinking about it ever since. 

  • In all cases, you’ve been craving a creative outlet, a way to grow your platform and find a voice in a world that feels increasingly overwhelming. You know you have worthwhile things to say, and you want to feel empowered enough to share them publicly. What you lack in hours in the day you make up for in big dreams and the constant, nagging feeling: “Should I make a YouTube channel?” Not to mention the extra cash from a YouTube channel would give you the freedom to leave that 9 to 5, work fewer hours on that biz, or build that A-frame cabin in the woods you’ve been saving up for. And who knows, a public platform like a YouTube channel could open doors you never even dreamed of, if only you could just get started already.

Building a thriving YouTube channel doesn’t have to feel like a thousand needles in the eye.

 The good news is: creating a YouTube channel doesn’t have to be such a time-suck. It can be fun and efficient.

And you don’t need to be techy or have all the latest equipment or have a loud, over-the-top personality with lots of hand gestures and energy for days to be successful (though that’s cool too, if you do).

And you don’t need to hire a $200/hr video editor or spend 15 hours per week staring at iMovie trying to figure out how to do a J-cut (hint: we’ll cover that in the Catalyst Academy with as much hand-holding as you need).

In the YouTube days of yore, it was common for YouTubers to create content week after week for a decade before seeing any kind of growth. But now we have almost two decades of data, almost 20 years of people trying everything under the sun and finding what actually works to create a thriving channel filled with bingeable videos that people can’t stop watching. Gone are the days when “being a YouTuber” was a lonely, solo slog into the unknown.

The good news is: you can collapse time for yourself by learning from the wisdom of others, and skipping the part where you’re alone and clueless, learning the YouTube ropes by yourself. There are systems and patterns to making great video content easily and efficiently. There are also new, innovative tools being created every day that make creating great content easier and quicker than ever.

We’ve entered a new era where YouTube is a tool to catapult your business, your thought leadership, or your life to new heights, without taking on the equivalent of a second full-time job.

Catalyst Academy helps you do that.

INTRODUCING

Learn To Tell Your Story On YouTube

Because the world needs to hear it.

Inside, you’re going to learn how to:

  1. Create binge-able videos that people can't get enough of.

  2. Build a YouTube studio setup that is easy to use and film with.

  3. Streamline your processes so you’re not constantly reinventing the wheel.

  4. Edit beautiful videos efficiently and with confidence.

  5. Optimize videos for SEO, CTR, and viewer retention (and what the heck that even means to begin with).

PLUS

This course is HIGHLY customizable, including over 100 pages of worksheets to help apply all the principles to your own channel.

The Secret?

It's All In The Framework, Baby

The Catalyst Academy’s proprietary framework will have you creating engaging videos in no time. This isn’t your grandma’s framework, either. At Catalyst Academy, you’ll make a thriving channel through:

  1. Authenticity—winning over viewers and raving fans by putting your best foot forward (glamor lighting, anyone?) and leaning into the unique voice and perspective you’re bringing to the table.

  2. Story—telling engaging stories no matter your subject matter, and learning the tricks of the trade for keeping viewers coming back for more. AND

  3. Strategy—taking what you’ve learned and applying it in a way that allows you to easily and efficiently create videos that will grow your channel and make all your wildest dreams come true.

Yes, you read that right. The Catalyst Academy’s proprietary method is the A.S.S. Framework. You gotta build that A.S.S., and then you gotta work that A.S.S. Catalyst Academy is here to show you how.

Catalyst Academy’s framework is set up to uniquely optimize proven methods for success and take advantage of modern technology and AI, allowing for a streamlined workflow that takes you off the content creation hamster wheel while still building an engaged and excited audience. Great content? Check! In a fraction of the time? Hell yes!

What’s Inside??

The Curriculum

1 Put Your Best Foot Forward

Overview:

In Module 1 we'll nail down your niche and get you motivated for the road ahead.

On the Schedule:

◍ Establish a point of view that stands out from the crowd

◍ Determine your unique value proposition that will create superfans

◍ Get comfortable on camera, fast. 

Across the Finish Line

You'll have a defined voice so you can quickly create videos that fit your vibe, every time.

2 Get Your Gear Right

Overview

In Module 2 you'll learn all the techy stuff (and how to do it all faster).

On the Schedule

◍ Get clear on what gear you actually need to succeed (hint: it's less than you think)

◍ Master the basics of your camera, lighting, and sound equipment

◍ Learn how the pros are using AI to speed up the writing and editing process

◍ Create a filming setup that allows for speed and efficiency when you're ready to film

Across the Finish Line

You'll feel comfortable filming and editing, and you'll be armed with all the best tips for doing so efficiently so you can finally cross YouTube off your to do list.

 

3 Identify Your People

Overview

In Module 3 you will establish who your ideal viewer is, so you don't waste time talking to people who aren't your people.

On the Schedule

◍ Generate video ideas people will actually want to click on

◍ Quickly conduct market research, so you know what other creators in your niche are doing (and how you can do it better)

◍ Establish your viewer avatar so you know you're making content that matters to your people.

Across the Finish Line

You'll be able to cut through the noise and meet your ideal viewer where they're at (Hint: they're definitely on YouTube).

4 Learn the Arc

Overview

In Module 4 you will learn the fundamentals of good storytelling on YouTube.

On the Schedule

◍ Accelerate your grown by focusing on the story

◍ Find the compelling story in every topic

◍ Establish a template you use to engage your viewers and tell dynamic stories every time, without re-inventing the wheel.

Across the Finish Line

You'll know how to accelerate your growth on YouTube by telling dynamic and engaging stories.

 

5 Show Don't Tell

Overview:

In Module 5 you will learn how to hook the viewer instantly by creating engaging video.

On the Schedule:

◍ Learn how new YouTubers get it wrong

◍ Create a cache of visuals you can use to quickly engage your viewers, every time

◍ Take the storytelling you learned in Module 4 and apply it to video

Across the Finish Line

You'll understand the importance of dynamic visual storytelling for more rapid growth on YouTube, and you'll know how to do it well.

6 Grab Their Attention

Overview

In Module 6 you'll learn how to stop wasting your time making videos that nobody clicks on.

On the Schedule

◍ Reel viewers in with a hook that genuinely interests them

◍ Create video titles that intrigue your viewers

◍ Make thumbnail images for each video that entice the viewer to click and watch

Across the Finish Line

A good title, thumbnail, and the first 30 seconds can make or break your video and your YouTube growth. You'll know how to save time by optimizing for views and growth.

 

7 Keep It Consistent

Overview:

In Module 7 you will learn how to set a schedule for maximum efficiency and consistency.

On the Schedule:

◍ Create a sustainable schedule to ensure you're consistently showing up for your audience

◍ Repurpose your content across social media channels quickly for maximum growth.

◍ Implement long term strategy with an organized content calendar

Across the Finish Line

You'll have a content calendar that works for you, maximizes growth, and doesn't take up all of your time.

8 Listen to Your People

Overview

In Module 8 you will check your work and continue to refine your content for your ideal viewers.

On the Schedule

◍ Use the comments section to create community and mine for golden ideas

◍ Analyze and improve your key datapoints: CTR, demographics, and viewer retention

◍ Re-evaluate your content strategy to make sure you're not wasting your time

Across the Finish Line

You'll learn how to be agile, read the data, and pivot if needed to ensure maximum growth and return on your time investment.

9 Convert Your Viewers

Overview:

In Module 9 you will learn how to supercharge your YouTube growth by converting viewers to superfans.

On the Schedule:

◍ Turn casual viewers into raving fans that advocate for your channel

◍ Nurture relationships with your existing viewers and get them on your email list

◍ Create a sales funnel that is consistently being fed by your YouTube videos 

Across the Finish Line

You'll have a conversion machine with evergreen video content that is consistently turning viewers into raving fans.

10 Putting It All Together

Overview

In Module 10 you will take the concepts you've learned and put them together into a video making machine.

On the Schedule

◍ Systematize your processes

◍ Learn how to outsource when you're ready

◍ Plus a behind-the-scenes look at what putting everything together and running a successful channel looks like (hint: it isn't perfect)

Across the Finish Line

You'll have a cohesive plan of action, plus all the dirty tips n tricks for getting from A to B as efficiently as possible.

 

BONUS:

Get FIVE free Canva template bundles when you sign up.

  • Instagram posts

  • Pinterest pins

  • Video end screens

  • AND MORE!

Your Guide

Leeja Miller

Leeja Miller is a lawyer who has built a following of over 300,000 YouTube subscribers. She is also the creator of Catalyst Academy, on a mission to empower diverse creators and entrepreneurs to go after their YouTube dreams.

Praise for Leeja

"Content creation can be intimidating and overwhelming, but the meeting with Leeja was informative, helpful, and I left with doable action steps to help me move forward in my goals. Plus, Leeja herself is just as pleasant and delightful face-to-face as she is in her social media channels! I highly recommend it.”

- Victoria F.

“Working with Leeja was awesome. She provided far more info than I was expecting, including a really helpful PDF that I could use that day as well as over time to take my channel to the next level. She was clear, tactful with her critique and gave me advice that I could use straightaway! I’m still making incremental improvements, but I know I’ve got all the tips needed to make a bigger impact.”

- Anjanette Fennel,
Literary Coach & Agent

“Leeja was very easy to talk to about my content creator struggles. She explained everything simply, without using confusing jargon and gave me some invaluable tips that I most definitely will be incorporating into my strategy. She was also very encouraging! Left my sessions feeling excited about creating again.”

- Zuru, Content Creator

Get Started Today!

LIFETIME ACCESS

$495

Online Course +
Digital Course Materials

Frequently Asked Questions

  • Catalyst Academy is fully virtual and available on demand. The program content is split up into 10 Modules that you take at your own pace, each of which contains pre-recorded video lessons and worksheets to get you working on your YouTube channel in real-time.

    Note that Catalyst Academy is self-guided, so you’re able to take the course at your own pace.

  • I don't know about you, but when I was in college I paid approximately $1,500.00 per credit for classes that provided me with next to zero tangible, monetizable skills. I am confident that this course provides at LEAST a college course worth of education and training, and after you're done you'll be able to grow a following on YouTube that can open doors for you that you don't even know are possible now.

  • We combine years of experience with cutting edge technology (AI and productivity tools, etc.) to give you insight into not only how to make great content, but also how to make it efficiently. We get that there are only so many hours in a day to make your dreams come true. So our number one priority is to collapse time for you, making it easier to get from point A (nothin') to point B (growing a THRIVING channel) more quickly and efficiently. This isn't your grandmother's course, and it sure as hell isn't snake oil and fluff. Each module is JAM PACKED with information, so you can shave YEARS off the YouTube learning curve.

  • The information you will learn comes from hours of research and years of on-the-ground experience growing YouTube channels. Sure, you could figure that out on your own. Or you can collapse time for yourself, get from A to B much faster and more efficiently, and learn from others who have already gotten things figured out. You don't have time for all that. Let us help.

  • We recommend dedicating 5 hours per week to YouTube. First, to complete this course, and then after to create a new video every week. This course is aimed at teaching you how to efficiently create videos, so you stay as close as possible to that 5-hour mark every week. There are 10 Modules, plus additional worksheets you are encouraged to fill out for max benefit and learning outcomes. But we get that life gets busy, and time is hard to come by. That's why Catalyst Academy is self-paced, and you get lifetime access, so you can do what you can when you can.

  • The nature of YouTube is that you can plan and optimize as much as possible, but it still takes time to grow a following. Anyone who tells you otherwise is selling you snake oil. We recommend giving YouTube two years of consistent effort before making a decision on whether you should throw in the towel. Yes. Two years. We'll hold your hand and give you all the tools you need to succeed, but we want to be realistic about expectations, because this course is no BS. But odds are, with consistent effort and applying the tools and lessons you learn in this course, you'll start seeing results long before then.

  • Due to the nature of online products like this which grants you access to everything immediately upon purchase, we cannot offer refunds once sales are final.